Marketing : concepts and strategies / Janet R. McColl-Kennedy ... [et al.]

Material type: TextPublication details: South Melbourne, Vic. : Nelson Australia, 1994. South Melbourne : Nelson Australia, 1994 Edition: 2nd edDescription: xiii, 877 p. : ill. (some col.) ; 26 cmISBN:
  • 0170088901
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Red Spot  Books Nilai University Library Available 8658

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