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Marketing : concepts and strategies / Janet R. McColl-Kennedy ... [et al.]

Marketing : concepts and strategies / Janet R. McColl-Kennedy ... [et al.] - 2nd ed. - South Melbourne : Nelson Australia, 1994 South Melbourne, Vic. : Nelson Australia, 1994. - xiii, 877 p. : ill. (some col.) ; 26 cm.

ISBN: 0170088901

Subjects--Topical Terms:
Marketing.

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