Strategic marketing / David W. Cravens.
By: Cravens, David W.
Material type:
BookPublisher: Boston, Mass. McGraw-Hill Irwin 2009Edition: Ninth edition.Description: xv,784 p. : ill. ; 25 cm.ISBN: 9780071263351.Subject(s): DDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 658.8 CRA 2009 (Browse shelf) | Available | Donated | 1000024231 |
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| 658.8 ARM 2023 Marketing : | 658.8 ARM 2023 Marketing : | 658.8 BAI 2017 Fundamentals of marketing / | 658.8 CRA 2009 Strategic marketing / | 658.8 ELL 2018 Marketing / | 658.8 FER 2011 Marketing management strategies / | 658.8 FER 2011 Marketing management strategies / |
Includes bibliographical references and index
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