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Strategic marketing / (Record no. 42929)

000 -LEADER
fixed length control field 00622nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210310b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263351
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135 .
Item number C89 2009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CRA 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc David W. Cravens.
250 ## - EDITION STATEMENT
Edition statement Ninth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass.
Name of publisher, distributor, etc McGraw-Hill Irwin
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xv,784 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term "Marketing--Decision making. Marketing--Management."
760 ## - MAIN SERIES ENTRY
Edition Ninth edition
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
          Nilai University Library Nilai University Library General Stacks 2021-03-10 0.00 658.8 CRA 2009 1000024231 2021-03-10 0.00 2021-03-10 Open Shelf Books Donated