International marketing / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki [author.].
Contributor(s): Helsen, Kristiaan [author.].
Material type:
BookPublisher: Singapore : John Wiley & Sons Singapore, c[2015]Edition: 6th ed; International student version.Description: xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cm.ISBN: 9781118830284 (paperback) :.Subject(s): Export marketingDDC classification: 658.84
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Nilai University Library General Stacks | 658.84 KOT 2015 (Browse shelf) | Available | 1000023182 |
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| 658.84 HOL Global marketing : | 658.84 HOL Global marketing : | 658.84 KEE 2013 |aGlobal marketing /|cWarren J. Keegan, Mark C. Green. | 658.84 KOT 2015 International marketing / | 658.84 SCH 2015 Electronic commerce / | 658.84 SID 2013 E-business and security / | 658.848 CAT International marketing / |
Includes bibliographical references and index.
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