Kotabe, Masaaki,
International marketing / Masaaki Kotabe, Kristiaan Helsen. - 6th ed. International student version. - Singapore : John Wiley & Sons Singapore, c[2015]. - xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cm
Includes bibliographical references and index.
9781118830284 (paperback) : £192.99
GBB5E2754 bnb
Export marketing.
658.84 / KOT 2015
International marketing / Masaaki Kotabe, Kristiaan Helsen. - 6th ed. International student version. - Singapore : John Wiley & Sons Singapore, c[2015]. - xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cm
Includes bibliographical references and index.
9781118830284 (paperback) : £192.99
GBB5E2754 bnb
Export marketing.
658.84 / KOT 2015