Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type:
BookPublisher: New York, NY : McGraw-Hill/Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.ISBN: 9780071086967.Subject(s): Service industries Marketing | Customer services | MarketingDDC classification: 658.8
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Nilai University Library General Stacks | 658.8 ZEI 2013 (Browse shelf) | Available | 1000022773 |
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| 658.8 MAS 2014 Marketing : | 658.8 MCD Marketing essentials / | 658.8 PAL 2012 Introduction to marketing : | 658.8 ZEI 2013 Services marketing : | 658.802 AAK Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin, | 658.802 DAH 2010 Marketing communications : | 658.802 KER 2004 Strategic marketing problems : |
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