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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

By: Fisk, Raymond P.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c2008. Edition: 3rd ed.Description: xxiv, 276 p. : ill. ; 26 cm.Subject(s): Service industries --Marketing. Service industries --Management
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