Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. (Record no. 32901)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130131s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisk, Raymond P. |
| 245 ## - TITLE STATEMENT | |
| Title | Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Boston : Houghton Mifflin, c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 276 p. : ill. ; 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries --Marketing. Service industries --Management. |
No items available.