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Fundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed.

By: Fletcher, Alan D.
Material type: materialTypeLabelBookPublisher: Wadsworth Publishing Company, 1988 Edition: 3rd ed.Description: xiii, 322 p: ill; 24cm.ISBN: 0534084540.Subject(s): Advertising --ResearchDDC classification: 659.1072 FLE
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