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Fletcher, Alan D.

Fundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed. - 3rd ed. - Wadsworth Publishing Company, 1988 - xiii, 322 p: ill; 24cm

ISBN: 0534084540

Subjects--Topical Terms:
Advertising --Research

Dewey Class. No.: 659.1072 FLE

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