Fletcher, Alan D.
Fundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed. - 3rd ed. - Wadsworth Publishing Company, 1988 - xiii, 322 p: ill; 24cm
0534084540
Advertising --Research
659.1072 FLE
Fundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed. - 3rd ed. - Wadsworth Publishing Company, 1988 - xiii, 322 p: ill; 24cm
0534084540
Advertising --Research
659.1072 FLE