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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.

By: Groucutt, Jonathan.
Material type: materialTypeLabelBookPublisher: London ; Sterling, VA : Kogan Page, 2004. Description: xviii, 540 p: ill; 25 cm.ISBN: 0749441143.Subject(s): MarketingDDC classification: 658.8 GRO
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