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Groucutt, Jonathan

Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - London ; Sterling, VA : Kogan Page, 2004. - xviii, 540 p: ill; 25 cm.

ISBN: 0749441143

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 GRO

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