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International marketing / Philip RCateora, John LGraham.- 12th ed

By: Cateora, Philip R.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, c2005. Description: xxxiii, 697 p: colill., colmaps ; 29 cm+ 1 CD-ROM (4 3/4 in.).ISBN: 0072833718.Subject(s): Export marketing International business enterprisesDDC classification: 658.84 CAT
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