| 000 -LEADER |
|---|
| fixed length control field |
00602nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072833718 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing / Philip RCateora, John LGraham.- 12th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : McGraw-Hill/Irwin, c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 697 p: colill., colmaps ; 29 cm+ 1 CD-ROM (4 3/4 in.) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing International business enterprises |