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Strategic market management / David A. Aaker. - 7th ed.

By: Aaker, David A.
Material type: materialTypeLabelBookPublisher: New York : Wiley, c2005 Edition: 7e.Description: xii, 356 p. ; 23 cm.ISBN: 0471659037.Subject(s): Marketing--ManagementDDC classification: 658.8 AAK
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