NILAI U LIBRARY catalog

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Aaker, David A.

Strategic market management / David A. Aaker. - 7th ed. - 7e - New York : Wiley, c2005 - xii, 356 p. ; 23 cm.

ISBN: 0471659037

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 AAK

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