Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, c2009Description: xxv, 838 p. : col. ill. ; 29 cm.ISBN: 9780071284400.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library General Stacks | 659.1 BEL (Browse shelf) | Available | 17889 | ||
|
Open Shelf Books
|
Nilai University Library General Stacks | 659.1 BEL (Browse shelf) | Available | 17890 | ||
|
Open Shelf Books
|
Nilai University Library General Stacks | 659.1 BEL (Browse shelf) | Available | 17891 | ||
|
Open Shelf Books
|
Nilai University Library General Stacks | 659.1 BEL (Browse shelf) | Available | 17888 |
Total holds: 0
Browsing Nilai University Library Shelves , Shelving location: General Stacks Close shelf browser
|
|
|
|
|
|
|
||
| 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion: | 659.1 BEL Advertising and promotion: | 659.1 BEL Advertising and promotion: | 659.1 CLO 2016 Integrated advertising, promotion, and marketing communications / | 659.1 YES Advertising / |
There are no comments for this item.