Belch, George E.
Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Boston : McGraw-Hill/Irwin, c2009. - xxv, 838 p. : col. ill. ; 29 cm.
9780071284400
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Boston : McGraw-Hill/Irwin, c2009. - xxv, 838 p. : col. ill. ; 29 cm.
9780071284400
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEL