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A framework for marketing management / Philip Kotler.- 2nd ed.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003. Edition: 2e.Description: xx, 363 p. : ill. ; 23 cm.ISBN: 01312 04270.Subject(s): Marketing--ManagementDDC classification: 658.8 KOT
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