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Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed.

By: Aaker, David A.
Material type: materialTypeLabelBookPublisher: New York : Wiley, c2001. Edition: 6e.Description: xiii, 338 p. ; 23 cm.ISBN: 0471359955 (International ed.).Subject(s): Marketing -- ManagementDDC classification: 658.8 AAK
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