Aaker, David A.
Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed. - 6e - New York : Wiley, c2001. - xiii, 338 p. ; 23 cm.
0471359955 (International ed.)
Marketing -- Management.
658.8 AAK
Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed. - 6e - New York : Wiley, c2001. - xiii, 338 p. ; 23 cm.
0471359955 (International ed.)
Marketing -- Management.
658.8 AAK