International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
Material type:
TextPublication details: New York : NY McGrawHill Education , c[2016].Edition: 17th edDescription: xxxvi, 662 pages : colour illustrations ; 28 cmISBN: - 9781259253065
- 658.84 CAT 2016
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Nilai University Library General stacks | 658.84 CAT 2016 (Browse shelf(Opens below)) | Available | 1000024026 | ||||||||||||||
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Nilai University Library General stacks | 658.84 CAT 2016 (Browse shelf(Opens below)) | Available | 1000023432 |
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| 658.83420994 CON 2011 Consumer behaviour : implications for marketing strategy / | 658.83420994 CON 2011 Consumer behaviour : implications for marketing strategy / | 658.83420994 CON 2011 Consumer behaviour : implications for marketing strategy / | 658.84 CAT 2016 International marketing / | 658.84 CAT 2016 International marketing / | 658.84 GRE 2020 Global marketing / | 658.84 HOL Global marketing : a decision-oriented approach / |
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