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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - 17th ed. - New York : NY McGrawHill Education , c[2016]. - xxxvi, 662 pages : colour illustrations ; 28 cm

ISBN: 9781259253065

Subjects--Topical Terms:
International Marketing.

Dewey Class. No.: 658.84 / CAT 2016

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