Marketing : an introduction / Rosalind Masterson & David Pickton.
Material type:
TextPublication details: Los Angeles : SAGE, c[2014].Edition: 3rd edDescription: xix, 582 pages : color illustrations ; 27 cmISBN: - 1446266478
- 9781446266472
- 9781446266465
- 144626646X
- 1446296423
- 9781446296424
- 658.8 MAS 2014
- HF5415 .M2955 2014
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| 658.8 MAR 2012 Marketing management : an Asian perspective / | 658.8 MAR 2012 Marketing management : an Asian perspective / | 658.8 MAR 2016 Marketing management / | 658.8 MAS 2014 Marketing : an introduction / | 658.8 MCD Marketing essentials / | 658.8 PAL 2012 Introduction to marketing : theory and practice / | 658.8 ZEI 2013 Services marketing : integrating customer focus across the firm / |
Previous edition: 2010.
Includes bibliographical references and index.
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