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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

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TextPublication details: Boston : McGraw-Hill Irwin, c2007.Description: xxvi, 820 p: colill; 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf Books	Nilai University Library				659.1 BEL (Browse shelf(Opens below))					Available			14472

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