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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

Belch, George E(George Eugene)

Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p: colill; 29 cm.

ISBN: 9780073101262

Subjects--Topical Terms:
Advertising Sales promotion Communication in marketing

Dewey Class. No.: 659.1 BEL

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