Advertising management concepts and cases / Mahendra Mohan
By: Mohan, Mahendra.
Material type:
BookPublisher: Mcgraw Hill ISBN: 0074517805.Subject(s): Advertising - managementDDC classification: 659.1 MOH
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Nilai University Library | 659.1 MOH (Browse shelf) | Available | 2108 |
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| 659.1 CLO 2016 Integrated advertising, promotion, and marketing communications / | 659.1 JEF ADVERTISING - 5E | 659.1 JUG Basic advertising / Donald W. Jugenheimer | 659.1 MOH Advertising management concepts and cases / Mahendra Mohan | 659.1 PER 2009 STRATEGIC ADVERTISING MANAGEMENT | 659.1 RIE POSITIONING THE BATTLE FOR YOUR MIND -1E | 659.1 ROS ADVERTISING & PROMOTION MANAGEMENT |
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