| 000 -LEADER |
|---|
| fixed length control field |
00460nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074517805 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohan, Mahendra |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management concepts and cases / Mahendra Mohan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mcgraw Hill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising - management |