Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons (Record no. 9017)

000 -LEADER
fixed length control field 00477nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 9017
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471332380
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dalrymple, Douglas J
9 (RLIN) 2968
245 ## - TITLE STATEMENT
Title Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. New York : John Wiley, 2000
Place of publication, distribution, etc. New York : John Wiley, 2000
300 ## - PHYSICAL DESCRIPTION
Extent xii, 707 p. ; 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 5 10325 10/24/2017 10/12/2017 09/11/2012 Open Shelf Books