Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons
Dalrymple, Douglas J
Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons - 7th ed. - New York : John Wiley, 2000 New York : John Wiley, 2000 - xii, 707 p. ; 27 cm.
0471332380
Marketing
Marketing management : text and cases / Douglas J Dalrymple, Leonard J Parsons - 7th ed. - New York : John Wiley, 2000 New York : John Wiley, 2000 - xii, 707 p. ; 27 cm.
0471332380
Marketing