Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. (Record no. 8741)

000 -LEADER
fixed length control field 00605nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 8741
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071169946
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
9 (RLIN) 9487
245 ## - TITLE STATEMENT
Title Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Boston, Mass. : McGraw-Hill, 2003.
Place of publication, distribution, etc. Boston, Mass. : McGraw-Hill, 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 620 p. : ill. ; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries -- Marketing. Customer services. Marketing.
9 (RLIN) 9488
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   10447 09/11/2012 09/11/2012 Open Shelf Books