Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003. - xxviii, 620 p. : ill. ; 26 cm.
0071169946
Service industries -- Marketing. Customer services. Marketing.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003. - xxviii, 620 p. : ill. ; 26 cm.
0071169946
Service industries -- Marketing. Customer services. Marketing.