Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel (Record no. 7894)

000 -LEADER
fixed length control field 00459nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 7894
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256122407
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Engel, James
9 (RLIN) 8811
245 ## - TITLE STATEMENT
Title Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel
250 ## - EDITION STATEMENT
Edition statement 8E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago ; Irwin, c1994
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing 2. Advertising
9 (RLIN) 8812
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   658.82 ENG 8889 09/11/2012 09/11/2012 Open Shelf Books