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Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel

Engel, James

Promotional strategy : managing the marketing communications process, 8th ed. / James F Engel - 8E - Chicago ; Irwin, c1994

ISBN: 0256122407

Subjects--Topical Terms:
Marketing 2. Advertising

Dewey Class. No.: 658.82 ENG

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