Strategic marketing problems : (Record no. 6554)

000 -LEADER
fixed length control field 00580nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 6554
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136493025
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 2796
245 ## - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc. Roger A. Kerin, Robert A Peterson.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall,
Place of publication, distribution, etc. New Jersey :
Date of publication, distribution, etc. c1998
300 ## - PHYSICAL DESCRIPTION
Extent xii, 723 p. :
Other physical details ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
General subdivision Decision making
9 (RLIN) 7569
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 09/11/2012 3 658.8 KER 8780 12/19/2016 12/13/2016 09/11/2012 Open Shelf Books