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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A Peterson. - 8th ed. - New Jersey : Prentice Hall, c1998 - xii, 723 p. : ill. ; 28 cm.

ISBN: 0136493025

Subjects--Topical Terms:
Marketing--Decision making--Case studies.

Dewey Class. No.: 658.8 / KER

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