Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan (Record no. 4411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4411 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006003759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205125131 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.801 KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 2796 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Allyn and Bacon |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- planning |
| 9 (RLIN) | 2797 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 658.801 KER | 2923 | 09/11/2012 | 09/11/2012 | Open Shelf Books |