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Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan

Kerin, Roger A.

Contemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan - Allyn and Bacon

ISBN: 0205125131

Subjects--Topical Terms:
Marketing -- planning

Dewey Class. No.: 658.801 KER

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