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Marketing management : (Record no. 38492)

000 -LEADER
fixed length control field 01166nam a2200337 i 4500
001 - CONTROL NUMBER
control field 019653079
003 - CONTROL NUMBER IDENTIFIER
control field UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170104101757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140221s2012 si a b 001 0 eng c
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB420333
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810687977
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)016634040
040 ## - CATALOGING SOURCE
Original cataloging agency UkOxU
Language of cataloging eng
Transcribing agency UkOxU
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code ukscp
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title an Asian perspective /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc Pearson Education South Asia,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent 983 pages in various pagings :
Other physical details illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Previous edition published by Prentice Hall, 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Asia
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ang, Swee Hoon,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Leong, Siew Meng,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tan, Chin Tiong,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          Nilai University Library Nilai University Library General Stacks 2016-07-12 82.00 6 3 658.8 MAR 2012 1000023185 2018-12-05 2018-10-26 92.00 2016-07-12 Open Shelf Books
          Nilai University Library Nilai University Library General Stacks 2016-07-12 82.00 6 2 658.8 MAR 2012 1000023186 2018-12-04 2018-11-17 92.00 2016-07-12 Open Shelf Books