Kotler, Philip,
Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan. - 6th ed. - Singapore : Pearson Education South Asia, c2013. - 983 pages in various pagings : illustrations ; 28 cm
Previous edition published by Prentice Hall, 2009.
Includes bibliographical references and index.
9789810687977
GBB420333 bnb
Marketing--Asia.
Marketing--Management.--Asia
658.8 / MAR 2013
Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan. - 6th ed. - Singapore : Pearson Education South Asia, c2013. - 983 pages in various pagings : illustrations ; 28 cm
Previous edition published by Prentice Hall, 2009.
Includes bibliographical references and index.
9789810687977
GBB420333 bnb
Marketing--Asia.
Marketing--Management.--Asia
658.8 / MAR 2013