Marketing strategy and plans / David J. Luck, Ferrel. - 3rd ed. (Record no. 3835)

000 -LEADER
fixed length control field 00414nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 3835
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003731.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135587352
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 LUC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David J.
9 (RLIN) 4971
245 ## - TITLE STATEMENT
Title Marketing strategy and plans / David J. Luck, Ferrel. - 3rd ed.
250 ## - EDITION STATEMENT
Edition statement 3E
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Prentice Hall
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing-planning
9 (RLIN) 2797
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.802 LUC 3211 12/09/2013 11/18/2013 09/11/2012 Open Shelf Books