Principles and practice of marketing / David Jobber. (Record no. 33214)
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000 -LEADER | |
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fixed length control field | 00398nam a2200121Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130131s9999 xx 000 0 und d |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jobber, David |
245 ## - TITLE STATEMENT | |
Title | Principles and practice of marketing / David Jobber. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | London : McGraw-Hill, 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxx, 946 p. : ill. (chiefly col.) ; 27 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. Marketing--Europe--Case studies |
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