Principles and practice of marketing / David Jobber. (Record no. 33214)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David
245 ## - TITLE STATEMENT
Title Principles and practice of marketing / David Jobber.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc London : McGraw-Hill, 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 946 p. : ill. (chiefly col.) ; 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing. Marketing--Europe--Case studies

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