Principles and practice of marketing / David Jobber. (Record no. 33214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130131s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing / David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | London : McGraw-Hill, 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 946 p. : ill. (chiefly col.) ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. Marketing--Europe--Case studies |
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