Jobber, David
Principles and practice of marketing / David Jobber. - 6th ed. - London : McGraw-Hill, 2010. - xxx, 946 p. : ill. (chiefly col.) ; 27 cm.
Marketing. Marketing--Europe--Case studies
Principles and practice of marketing / David Jobber. - 6th ed. - London : McGraw-Hill, 2010. - xxx, 946 p. : ill. (chiefly col.) ; 27 cm.
Marketing. Marketing--Europe--Case studies