Strategic advertising management / Larry Percy, Richard Elliott. (Record no. 33068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130131s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management / Larry Percy, Richard Elliott. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford ; New York : Oxford University Press, 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 424 p. : ill. (some col.) ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. Advertising --Management. Strategic planning. Communication in marketing. |
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