Percy, Larry.
Strategic advertising management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.
Sales promotion. Advertising --Management. Strategic planning. Communication in marketing.
Strategic advertising management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.
Sales promotion. Advertising --Management. Strategic planning. Communication in marketing.