| 000 -LEADER |
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| fixed length control field |
00516nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Doole, Isobel |
| 245 ## - TITLE STATEMENT |
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| Title |
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Australia : South-Western/Cengage Learning, c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 462 p. : col. ill., maps ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing--Management |