Doole, Isobel
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. - Australia : South-Western/Cengage Learning, c2008. - xxiv, 462 p. : col. ill., maps ; 28 cm.
Export marketing--Management
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. - Australia : South-Western/Cengage Learning, c2008. - xxiv, 462 p. : col. ill., maps ; 28 cm.
Export marketing--Management