NILAI U LIBRARY

Your cart is empty.

Marketing : (Record no. 27957)

000 -LEADER
fixed length control field 00547nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132542050 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary (Gary M.)
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 10th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education,
Place of publication, distribution, etc Upper Saddle River, NJ :
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 644 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
          Nilai University Library Nilai University Library 2014-02-24 14 4 658.8 ARM 2011 19122 2016-04-28 2016-04-27 2014-02-24 Open Shelf Books
          Nilai University Library Nilai University Library 2014-02-24 7   658.8 ARM 2011 19121 2015-09-05 2015-08-18 2014-02-24 Open Shelf Books