Armstrong, Gary (Gary M.)
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed., Global ed. - Upper Saddle River, NJ : Pearson Education, c2011. - 644 p. : ill. (chiefly col.) ; 28 cm.
9780132542050 (pbk.)
Marketing.
658.8 / ARM 2011
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed., Global ed. - Upper Saddle River, NJ : Pearson Education, c2011. - 644 p. : ill. (chiefly col.) ; 28 cm.
9780132542050 (pbk.)
Marketing.
658.8 / ARM 2011